INSTINCTAIINSTINCTAI
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INSTINCTAI · Three verticals, one team

We design and build AI systems that improve how organizations operate.

A senior, hands-on team helping businesses move from manual tasks to AI-driven operations — through automation, autonomous AI workers, custom AI development, and workflow-integrated LLMs. Agency, Product Lab, and a high-touch Incubator for non-technical founders.

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1–2 wk to define2–6 wk to buildLive workflow deploy90-day guarantee
MeasuredControlledOutcome-drivenSenior team$30M+ revenue built$3B+ exit (GeoCities)Production-gradeLive in your stackMeasuredControlledOutcome-drivenSenior team$30M+ revenue built$3B+ exit (GeoCities)Production-gradeLive in your stack
Three verticals

One operating standard. Three ways to work with us.

01 — AGENCY

Agency

We deploy AI into your live operating workflow — measured, controlled, in production. For firms with a measurable manual-work problem and a budget to ship.

AI Automation & AgentsAI Marketing & ContentCustom AI DevelopmentWorkflow-integrated LLMs
02 — LAB

Product Lab

INSTINCTAI-owned products built from agency patterns we keep solving. Mesa is the AI manager hospitality creatives can't afford to hire.

Mesa · liveTBA · onboarding 2026Built on INSTINCTAI StackVertical-specific by design
03 — INCUBATOR

Incubator

A paid, intense retreat for non-technical founders serious about scaling. We bring engineering scaffolding and pressure-test the thesis with you.

8 founders / cohort10 days on-siteEngineering pod attachedBuild → ship by day 10
Mesa9 hrs/wk$1.3M recapturedCohort 02 · openWhatsApp + GmailMesa9 hrs/wk$1.3M recapturedCohort 02 · openWhatsApp + GmailMesa9 hrs/wk$1.3M recapturedCohort 02 · openWhatsApp + GmailMesa9 hrs/wk$1.3M recapturedCohort 02 · openWhatsApp + Gmail
Proof of execution
Revenue built across digital platforms
$30M+
Across software, telecom, mobile, SaaS, and product.
Acquired by Yahoo!
$3B+
Scaled GeoCities into a top global platform.
Live deployments
2–6 wk
From discovery to production-grade rollout.
Operating thesis
“The biggest risk in AI isn’t the model — it’s shipping something you can’t measure, control, or tie to real business outcomes.”
MeasuredControlledOutcome-driven
The team

Senior by default. The people on the call ship the system.

RR

Richard Rygg

Product Strategy · Systems Design · Execution

Software, internet, telecom, mobile, SaaS, sales, BD, finance, ops. Co-founded and exited a self-improvement platform to a public company.

MS

Mo Sersouri

Technical Lead · AI Systems

Full-stack engineer. UX, conversational AI, prompt engineering, agentic AI embedded in live workflows.

SM

Stephan Mai

Senior Fullstack · DevOps

CI/CD, containerization, cloud infrastructure, modern frontends. Production-grade engineering at the foundation.

How we work

Focused sprints. Clear outcomes. Fast deployment.

01

Discover & Define

Identify the highest-impact use case, clarify ROI, map the workflow, design the system architecture. 1–2 weeks.

02

Build

Develop the MVP using real workflows, real data, production-minded engineering. 2–4 weeks.

03

Deploy & Iterate

Launch into active use, measure adoption, improve based on outcomes. Ongoing.

Ready to move from AI idea to deployed system?

Bring us one manual process, sales bottleneck, marketing workflow, or operational problem. We will help define the highest-impact AI path and build toward live use.

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The math

Your team’s best hours are going to the wrong work.

Calculation: team × rate × hours × 48 wk
Annual revenue leakage
$1,555,200.
If we don’t recapture at least 10 hrs/month for your team in 90 days, we keep working with you free.
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