01 Brand and marketing consulting
Research and build. Not one or the other.
Classic consulting ends in a slide. Mine ends in a system you can run. I use agentic tooling across the whole arc, from research and competitive intelligence to naming, positioning, identity and content operations, and leave you with living artifacts instead of a static deck.
What you could walk away with, tailored to your needs
A market intelligence brief you can keep updating
A competitive intelligence agent that keeps watching after I leave
A go to market workspace: positioning, personas, messaging, assets, cadence
A brand package: name, identity, voice and sales materials
A content pipeline that runs at your cadence, not mine
How it goes
- 01
Listen and research
I interview you, your team, your customers and your market. Agents do the breadth work; I do the synthesis.
- 02
Position and name
We make the calls on who you're for, what you're called and what you say.
- 03
Build the engine
Workspace, competitive agent, content pipeline, sales materials. All of it running when I hand it over.
Representative workA US software distributor: brand creation end to end with agentic help, from research and naming to identity and sales materials, plus a parent company repositioning. Private, happy to walk through it on a call.
02 Go to market
Your go to market, supercharged with AI.
25 years of market research, market analysis and go to market work, now supercharged with AI. I work in whatever stack you already use, and what you get is the outcome: clearer decisions, better pipeline, a weekly read on what is working. It is my expertise doing the work, not a pile of agents wired together.
What you could walk away with, tailored to your needs
An outbound engine with personalization you can read before it sends
A weekly briefing, drafted by AI and edited by a person
Code, Runbooks and owners, so the system keeps running after I leave
How it goes
- 01
Audit and wire
I inventory what you have, what's missing and what's wrong, and get the data flowing cleanly. This is most of the real work.
- 02
Build the loops
Insights, outbound, the weekly briefing. Each piece shipped and used, not demoed.
- 03
Hand over
Runbooks, owner training, and enablement for the team. The system becomes yours, not mine.
Representative workNovaBiome, a weekly marketing dashboard for a DTC supplement brand, ran in production. Most of the work was data wiring; the dashboard was the easy part.
03 Corporate AI enablement programs
Get more out of the tools you're already paying for.
Claude, Claude Code, Codex: these subscriptions can change how a team works, or sit unused. The difference is almost never the tool. It's the training, the playbooks and the small rituals that make new habits stick.
What you could walk away with, tailored to your needs
A voice led readiness assessment, per person and per team
Training personalized by role, seniority and skill lane
A playbook for every workflow worth automating
Rituals your managers actually run
Governance your CTO co-signs
How it goes
- 01
Assess
A short voice interview per person. We find out where everyone actually is, not where HR assumes.
- 02
Personalize and train
Lanes assigned, playbooks written for each team's real work. The beginner and the power user both move.
- 03
Embed and measure
Rituals, office hours, and adoption seen at the person level, not the license count.
Representative workAn enablement engagement for a national consumer services organization validated the pattern, and became the blueprint for Enable, the platform.
Not sure which one you need? Tell me the problem. I'll tell you which door it belongs behind.
cassandra@instinctai.ioOr use the form.