Vertical 02 · Product Lab
Mesa is the manager creatives can’t afford to hire.
A senior team's pattern, productized. Product Lab takes problems we keep solving in the agency and ships them as vertical-specific products.
Mesa · Hospitality creativesv0.4 in betaiOS + WebBuilt on INSTINCTAI Stack
Mesa · live product
Cheaper than hiring. More capable than DIY.
Mesa is an AI manager designed for solo hospitality creatives — chefs, DJs, photographers, musicians — overwhelmed by inbound and operational logistics.
- Monitors inbound across WhatsApp & Gmail
- Categorizes bookings & collabs in real time
- Drafts replies in your voice — you approve, it sends
- Tracks pipeline & ROI per channel
- Daily briefing with your three priorities
MESA · DAILY BRIEFING
Tuesday, May 12. 3 priorities.
A
WhatsApp · Aleksei (Hotel Costa)
“Can the trio play sat the 24th? Budget 4k.”
Draft replied · awaiting your approval
P
Gmail · Pia (Tulum collab)
Confirmed Aug 14–17. Hold added to calendar. Deal value $7,200.
R
Pipeline · ROI
This week: 11 inbound · 4 booked · $19.4k pipeline.
Mesa · v0.4+ next: Trades · TBA+ next: Fitness · TBABuilt on INSTINCTAI StackMesa · v0.4+ next: Trades · TBA+ next: Fitness · TBABuilt on INSTINCTAI StackMesa · v0.4+ next: Trades · TBA+ next: Fitness · TBABuilt on INSTINCTAI StackMesa · v0.4+ next: Trades · TBA+ next: Fitness · TBABuilt on INSTINCTAI Stack
The lab thesis
Patterns we keep solving become products.
Verticals shipped
1
Mesa for hospitality creatives. Two more in development.
Mesa beta operators
120+
DJs, chefs, photographers across NYC, MX, BCN.
Time-to-product
10 wk
From agency pattern to v0 shipped to design partners.